Jersey Shore businesses brace for unofficial start to summer, but some say staff shortages are wreaking havoc – CBS New York
AVON-BY-THE-SEA, NJ (CBSNewYork) – This weekend marks the unofficial start of summer, and towns along the Jersey Shore are bracing for big crowds.
Jersey Shore CBS2 mayors Nick Caloway said they were ready for the crowd. But businesses are another story, due to the staff shortage.
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Summer is fast approaching, preparations are underway on the beaches along the shore. Mayors and county officials rolled out the welcome mat for tourists on Tuesday.
After a sad 2020, they expect the summer of 2021 to be busy.
“We are ready for a more normal season compared to last season, where, according to state instructions, we had to significantly restrict the number of people on the beach,” said the mayor of Avon-By. -The-Sea, Ed Bonanno.
Just in time for Memorial Day weekend, mask restrictions are easing, which means a more comfortable experience on the shore.
“See a few faces, some are going back to normal here,” said Joe Cucci, a resident of Avon-by-the-Sea.
“It feels great. Getting this one out for the first time. It’s really a nice feeling to be outdoors,” said one woman.
“And welcome. Because I think everyone’s just got cabin fever and can’t wait to get out,” said George Goldberg, Bradley Beach resident.
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But as the masks descend, the “help needed” signs increase.
“Oh, everywhere. Yeah, you see them on the promenade, you see them in town. All stores have them. Goldberg said.
Business owners on the shore and across the country face a severe staff shortage. Many blame the extra unemployment benefits for the lack of workers. Potential applicants can make so much money by staying home.
Joeleone Introna has a group of Italian markets on the coast.
“We need radical help because there is going to be a big fallout here. People are already getting up and leaving restaurants, they don’t line up in my store. They shout, they want to be served, they want to be helped. I just don’t have enough help.
Catering professionals say the impact is being felt by customers as well and requires patience.
“When you go to a restaurant, order a drink and enjoy the activities and tourist attractions, remember that you may have to wait a little longer, you may need to be a little more patient , but these companies are doing all they can with what they have, ”said Dana Lancelotti, of the New Jersey Restaurant and Hospitality Association.
Some business owners have told Caloway they have to close entire sections of their restaurants because they don’t have enough staff to accommodate all the customers.
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Nick Caloway of CBS2 contributed to this report.