Betway has become the official sports betting partner of the New Jersey Devils.

Fans of the NHL squad should expect to see a lot more of the Super Group-owned brand after the two sides put their pen to a multi-year partnership that will bring Betway’s marketing material to the arena. of the Devils in Newark.

Betway will benefit from ‘dynamic brand display and viewable TV signage’ throughout the Prudential Center, including the instrument panel, Zamboni tunnel and staircase brand in the bowl, as well as the advertising on the LED ring and the instrument panel in the bowl.

The Malta-based company will also become the presenting partner of the ‘Devils Starting Line-Up, presented by Betway’, which will be supported and promoted across all of the team’s social media channels.

Adam Cross, senior vice president of global partnerships for the New Jersey Devils, said he was excited about his partnership with Betway, commenting, “We are delighted that Betway has selected the New Jersey Devils to continue their global campaign to win. connect and engage with the most dedicated fans. through the NHL and sport.

“The New Jersey sports fan continues to be savvy, aware and engaged in sports betting opportunities; and we’re excited to introduce them to Betway’s unique platform, offering some of the most entertaining bets and competitive odds available today.

The deal builds on Betway’s long list of partnerships with major sports brands, in the United States and elsewhere. Most recently, the company signed a sponsorship agreement with the Minneapolis-based basketball team, the Minnesota Timberwolves.

“We are very pleased to add the New Jersey Devils to our North American sports sponsorship portfolio,” said Anthony Werkman, CEO of Betway.

“Our partnership with the Devils will give us great visibility through the long list of marketing rights, which will allow us to showcase our products to New Jersey customers.”